With a more vibrant color scheme and trimmed down cook time to cubbies designed for quick, grab-and-go pickup and delivery options, the fast-casual brand offers an efficient, modern take on chicken wing consumption. "We owed this rebrand to our fan-base of customers, franchisees and budding investors to experience our brand in an optimized and energized way."įrom a streamlined menu that puts the focus on its best-selling wings and tenders to in-shop curated music and a revolutionary scent strategy, Wing Zone has transformed the way customers experience the brand. "We have been given an incredible opportunity this year to reflect and evaluate what has made Wing Zone one of the most popular wing concepts over the last three decades and it's evident by our nationwide expansion and growing customer base that we offer tremendous value from a business and customer perspective," said David Bloom, Chief Development and Operating Officer for Capriotti's and Wing Zone. With one goal in mind, to be the most efficient technology enabled operator in the segment, Wing Zone made substantial investments in order to build efficiency and enhance the guest and staff experience. With the help of one of the best consulting firms in the world, Livit, Wing Zone emerged with a renewed focus on optimizing the brand to distinguish itself in the industry and to optimize its operational efficiency. While the brand's popularity soared, Wing Zone took the opportunity to explore the industry landscape and gather feedback from guests and franchise owners. This year alone, the brand has signed already deals that will bring 38 Wing Zone locations to markets across the country, and that number is growing quickly. ![]() ![]() Eight months after the acquisition by Capriotti's, Wing Zone is rolling out a brand refresh which features technology upgrades that will solidify the brand as the fastest, most efficient technology operator in the segment, a revamped menu, an energized restaurant design and experience, a new logo and other assets designed to further position the brand as one of the undisputed leaders in the chicken wing category.įounded in 1993, Wing Zone has spent nearly 30 years living out its mission to make it easy to get cooked-to-order, flavor-fused chicken wing and tenders worldwide and customers and franchise partners alike have taken notice. Popular Fast-Casual Wing Concept Unveils Technology Upgrades, Other Advancements Designed to Propel Brand to Top of SegmentĪug// // LAS VEGAS - Wing Zone - a fast-casual brand serving made-to-order, flavor-packed chicken wings - is getting a new look.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |